ABOUT US
A new chapter in curated travel and experiences
Curating life’s finest experiences, tailored to you.
At Secota, we connect ambitious individuals with the world’s most exclusive events — from Formula 1 weekends and ICE St. Moritz to private business summits, luxury showcases like Watches & Wonders, and world-class cultural exhibitions.
Our goal is simple: to make discovering and planning iconic experiences effortless, personal, and impactful.
Our Mission
To turn your calendar into a strategic asset — discreet, deliberate, and always ahead.
We curate meaningful global experiences tailored to your interests, so every moment you invest in travel, culture, & connection brings lasting value.
The Secota Ethos
SECOTA is more than a name — it’s a philosophy:
Summits. Exhibitions. Culture. Opportunities. Travel. Access.
These six pillars define our world. We believe your calendar should reflect not just where you’re going, but who you are. With Secota, your time becomes a curated expression of your ambition, passions, and identity.
Our community
Secota is built for those who don’t just attend events — they shape them. Our members are entrepreneurs, investors, creatives, collectors, and global citizens who move between industries, cities, and cultures with purpose. Whether you’re building your network, seeking inspiration, or indulging a passion — from motorsports to fine art, private aviation to horology — Secota helps you be exactly where you need to be.
Our Story - designed with intention
We created Secota to solve a familiar challenge: the world is full of exceptional events — but discovering them, planning around them, and making the most of them isn’t always easy.
We wanted to simplify that process. With Secota, you can seamlessly explore and organise the experiences that matter most to you — all in one place.
